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Oto Roesner · Visual Storyteller

Video editor and designer who starts with strategy.

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Open to full-time roles and freelance projects · Remote

Work

Selected projects, brought into focus.

Portrait of Oto Roesner

I started in design and video, telling stories. Then I went to study the marketing behind them: what holds attention and what moves people to act.

AI is part of how I work, and I keep up with the latest tools by building with them. I use it to generate images and video, like the animated scenes in my campaigns. I designed this site and built it with AI, and I’m setting up automations and agents that take care of parts of a brand’s content, and of my own work.

Every project starts with one question: what should someone feel, and do, after seeing this?

Experience

  • Freelance

    2022–Present

    Video, design and brand identity

    • I work with small and mid-sized brands and independent artists on brand identity, video editing, photography, social media and creative direction.
  • Growth & Creative Specialist

    2025–2026

    Botânica · Nightlife and events company, Lisbon (remote)

    • I worked across separate brands, each built for a different audience: Latin, Erasmus and travel. Two of them, All In Latino and Erasmus Shots, I built from scratch.
    • I ran their social media as a team of one: around three videos a week, the design and the content calendar.
    • I planned and ran the paid funnels, from awareness to conversion, and managed the WhatsApp communities around the events.
    • I brought AI into production: video generation, voiceover, scripts and copy.

Education

  • Design and Visual Communications

    2021–2025

    Bachelor's · PUCPR

  • Marketing Strategies for Digital Business

    2025–2026

    Postgraduate · Mackenzie

Languages

Portuguese (native) · English (fluent)

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Let's talk

Tell me about your role or project, even if it's still blurry. Let's bring it into focus. I usually reply within 24 hours.